Read The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses-Eric Ries

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Review :



I had two primary issues with the book. First, the books is written by a software guy for software guys and start-ups. I can only recall one reference in all the pages to a hardware product. So this books in not for anyone that is looking to create physical and tangible products. In fact, hardware is hard and my research hasn't found anything remotely useful in applying lean start-up principles to hardware.Second, the focus of the book is on "what" a lean start-up is and doesn't provide actionable information. Diarrhea of the word processor resulted in a 365 page definition of a lean start-up, where it could have been boiled down to less than 100 pages (minus 1-star for waste...Distill it down to an A3 using Lean Thinking). So let me save you some time.1. An entrepreneur is a person who creates a business around a product or service under conditions of "extreme uncertainty", and should ascend the vision-strategy-product pyramid. (Google: Start with Why TEDx - Ries redefines that concept)2. A start-up is a phase of the entrepreneur's organization, tasked with the goal of reducing the condition of "extreme uncertainty", and finding a sustainable business model (Google: Lean Business Model Canvas).3. Use customer discovery (class) and validated learning (method) to find a sustainable business model around your product or service idea. The validated learning method of Build-Measure-Learn is synonymous with Plan-Do (Build), Check (Measure), and Act (Learn) cycle, which as most people know is derived from the scientific method. a. Build a Minimum Viable Product (MVP) b. Measure using Actionable Metrics instead of Vanity Metrics. c. Learn from your MVP and Actionable metrics and Pivot to improve problem/solution and product/market fit or Persevere.4. Finally, use lean principles (i.e. small batch sizes, 5 whys root cause analysis, chief engineer, blah, blah, blah) to stream-line your operation once you've found a viable business model and are ready to leave the start-up phase and enter the growth phase. (Minus 1-star: As a hardware guy and having extensive experience in lean it's blatantly obvious Ries is just starting his lean journey and his last section (Accelerate) is superficial, survey, regurgitation of some of the lean tools and ideas).Reference More Actionable Books:Running Lean - Ash MauryaArt of the Start (Ch.1) - Guy KawasakiReference Free Material:Steve Blank's Website & BlogSimon Sinek - Start with Why
I bought into the hype of this so called "bible" of entrepreneurship after being force fed with it in innovation and entrepreneurship classes at university. It is ranked as the quintessential entrepreneurship book/movement of our time, but let me warn you, it's not. Don't fall into this half baked, candy coated approach to 'successful' business creation.This book could've easily been a 2 page essay but instead it is a 300 page college-esque (and very boring) essay. It also feels like an ad for Eric Ries' unheard-of internet businesses. There is nothing Lean about the Lean Startup, it should be called the Learn Startup instead. The Lean Startup approach to business creation kills disruption and true innovation, it is a guide for building a catered (incrementally improved at best) business. If Henry Ford followed this we would indeed have faster horses. Read Thiel's From Zero to One instead. This is garbage.

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